Virtual World Part 1 of 3

In June I attended a Tech and Marketing Conference for the AICPA (American Institute of Certified Public Accountants). The two words tech and marketing generally in the accounting world are two different things. Tech usually means we get our work done faster or more efficient. Marketing usually means networking. These are not technical definitions and certainly do not mean the same in every other industry. Accountants (CPAs) have unfortunately not been known to be on the cutting edge of either of these subjects and statics show that generally our customers drag us to be somewhat relevant or the IRS requires us to do it, such as e-filing.

So, needless to say, I was excited to go to a conference that would exactly address all the things that are important to me. Although challenging as it is, technology is everywhere. The iPhone, iPad, banking and doctor office portals are all becoming a current and relevant thing. We live in a virtual world, with 24/7 access from anywhere at any time. Is it easy to wrap your head around it? Nope. It’s not, but it’s not as complicated as it seems. It will actually simplify your life if you can learn to embrace the change.

Beginning the process of change is never easy, but most likely worth it. Financially, there are good reasons to move to a virtual model. There are fewer risks of losing valuable information or the computer crashing. All the information is stored on a virtual server backed up in multiple locations automatically. Additionally, the cost of equipment decreases because you only need a computer that has a great internet connection. Very few business owners do not consider the cost of their time, but to fix any one of these issues can be very expensive.

Have you ever worked with someone who held up providing services to you or even worse been one of those folks that couldn’t provide valuable information because the computer wasn’t working? It’s frustrating and could cost you a valuable sale. Unfortunately, living in a virtual world has made the expectation of buying a “right now” experience. If you can sell it to me then someone else can. It’s what the customer has come to expect. By going virtual, you cut down the risk of lost sales, loss information and lower equipment costs.